Very proud of my friend Doreen Bloch, who grew her startup Poshly from scratch, and now it’s acquired by Suzy. But in 2009, when I met her, she was a Cal Student (GO BEARS!) who created an innovative magazine called BARE. Here’s my video from that time:
Here’s The Story of Suzy And Doreen’s New Role
Suzy, a leading market research platform, announced today its acquisition of beauty-focused research platform Poshly.com. The acquisition expands Suzy’s category presence and qualitative research capabilities, including the recent launch of Suzy Home, its new in-home usage testing (IHUT) offering. Doreen Bloch, CEO of Poshly, joins Suzy as Vice President of Audience Management to oversee the operational rollout of Suzy Home, and drive growth in Suzy Live, Suzy’s in-depth interview solution that supports consumer electronics, beauty, CPG, F&B, and retail clients with their physical product research needs and drives more confident product launches. Doreen’s mission at Suzy is to grow and diversify Suzy’s audience, and give clients more opportunities to engage with consumers.
“Integrating Poshly into our platform allows us to continue raising the bar with our best-in-class product, delivering real-time consumer intelligence that is more crucial than ever to brands’ decision-making.”Tweet this
By acquiring Poshly, Suzy continues to broaden its offerings to support the world’s leading enterprise companies like Mondelez, Google, Estee Lauder, Citi, and PepsiCo that rely on innovative Suzy technology to conduct market research for real-time consumer insights. The introduction of Suzy Home allows brands to collect and analyze feedback from consumers’ hands-on product testing experiences, then retarget those same consumers for follow-up research, all integrated within Suzy’s streamlined platform. Bringing Poshly’s audience and agile research platform into the fold also grows Suzy’s audience of beauty and personal care consumers to provide its customers with an increasingly comprehensive audience panel.
“Suzy is committed to giving our customers access to the most cutting-edge research capabilities available,” said Avi Savar, President of Suzy. “Integrating Poshly into our platform allows us to continue raising the bar with our best-in-class product, delivering real-time consumer intelligence that is more crucial than ever to brands’ decision-making.”
Suzy recently closed its Series D funding — for a total of more than $100M raised to date — and is scaling significantly as more brands look for rapid, robust research solutions with qualitative and quantitative hybrid approaches. By leveraging advanced research tools, machine learning and Suzy’s proprietary audience of pre-screened and verified consumers, brands are able to make data-driven decisions with confidence and ease.
“With our combined capabilities, audience and technology, Suzy and Poshly empower more brands with faster, higher-quality consumer insights data from expanded audiences to drive business decisions forward in real-time,” says Bloch. “Suzy Home represents the first powerful offering that has resulted from our teams joining forces as we partner with Matt, Avi and the Suzy team to launch innovative solutions for Suzy’s clients and to continue rapidly expanding Suzy’s audience.”
Poshly, founded in 2011, has scaled to be a premiere research provider for the cosmetics and personal care industry, including marquee clients such as L’Oreal, Shiseido and more. Poshly was awarded L’Oreal’s NEXT Generation award in 2012 and was named one of Fast Company’s Most Innovative Big Data Companies in 2015.
Congratulations, Doreen!
Stay tuned.