ESPN’s Ashley Brewer Short Skirt Shows Tanned Legs To Draw And Hold Viewer Attention For Ratings
ONN – ESPN’s Ashley Brewer Short Skirt Shows Tanned Legs To Draw And Hold Viewer Attention For Ratings – vlog by Zennie62 YouTube
Watch the vlog as we learn that ESPN’s Ashley Brewer Short Skirt Shows Tanned Legs To Draw And Hold Viewer Attention For Ratings.
Ashley Brewer is the newish host for ESPN’s newly reformed SportsNation, as well as anchor on SportsCenter. She came to ESPN in March of 2020. Brewer was weekend anchor and host for ABC7 in Los Angeles, covering the Dodgers in the World Series, Los Angeles Rams in the Super Bowl, and other major sporting events, in addition to co-hosting The Bachelor Winter Games on ABC. Ms. Brewer began her career as a college football sideline reporter for Cox 7 Arizona and weekend sports anchor at KGUN-9, the ABC affiliate in Tucson, Arizona.
Ashley Brewer is an alum of The University of Southern California, where she was a member of the varsity women’s swimming team. Ashley was a star swimmer at Scottsdale, Arizona’s Chaparral High School – her hometown.
So, someone at ESPN figured Ashley Brewer had the legs to do something in the tradition of Fox News during the first decade of the 21st Century. Then, the Roger Ailes – Ran Fox News delighted in having its female broadcasters show as much leg as possible. Here’s my March 28th, 2009 video on the subject:
Why Fox News Started The Habit Of Short Skirted Female Broadcasters, And Is ESPN Copying Fox?
The question this blogger has always wanted an answer to is why Fox News started the short skirt habit. While the answer’s obvious, I wanted to find out what the reason why straight from the horse’s mouth.
On the way to the horse, this entry from Newshound’s Ellen in 2016 popped up called “Are The Hiked-Up Skirts On Fox News Just A Coincidence?” What follows from here is a direct copy-paste from the Newshound post, until further notice. Why? Well, Ellen gives a perfect snap-shot of what Fox News presented back then.
Are The Hiked-Up Skirts On Fox News Just A Coincidence?
Have you noticed how often those short skirts and dresses on the female Fox News hosts hike up? Do you think it’s just a coincidence how often that happens?
If you’re wearing a short dress or a short skirt and you cross your legs, it’s almost guaranteed to ride up.
I’ve collected some screen grabs of Outnumbered, which has four female cohosts, over the last several months. Check out how all the ladies seem to have their legs crossed at all times, thus exposing more thigh.
In the screen grab below, Meghan McCain, second from the right, in a red dress, is the exception to the rule. Her dress is long and she has her legs crossed demurely at the ankle. The wreaths on the window show that this screen grab came from a show around Christmas.
But in this grab, from January, 2016, Ms. McCain has now gotten right with the program.
It’s not just Outnumbered.
Do you think someone tells these women to wear short skirts and cross their legs? Or do they just all think the same way?
I report, you decide.
The Question Still On The Floor: Why Did Fox News Ask It’s Female Broadcasters To Put On Short Skirts and Hike Them Up? And What Is ESPN Doing With Ashley Brewer?
As a note, this post is not a complaint about either ESPN’s Ashley Brewer, or Fox News, just a post to acknowledge the obvious that it seems others are afraid to point out, today. To the view of this vlogger, it marks a cultural divide that, at first, looked like a cultural shift. In other words, it seems that ESPN’s saying such an act is a necessary part of its broadcast presentation, just as Fox News looked like it was making a similar statement “back in the day.”
But why?
The online accounts report repeatedly that Roger Ailes asked his female broadcasters to put on short skirts and hike them up. But then the articles and posts steer away from any analysis of the business reasons for the late Mr. Ailes demands, and jumps into reports about what inappropriate comments the Fox News CEO would make to women anchors and reporters. Ok, not cool at all, but that does not explain one bit why Ailes demanded female contributors dress like that.
In other words, if it wasn’t making money for Fox News, then Alies demands would be countered by News Corporation’s Rupert Murdoch and his corporate overseers. Moreover, if it were only because of Roger Alies, then his replacement, Suzanne Scott, would have stopped the practice the moment she gained control in 2018. Instead, Suzanne Scott kept the skirts high.
After Roger was sacked by Rupert Murdoch after the sexual harrassment allegations that led to the movie Bombshell, Lachlan Murdoch – announced as CEO and chairman of Fox, Fox News’s parent company, made much hay of Scott being the organisation’s first female CEO. But she did nothing to stop the short skirts practice.
Suzanne Scott is also mentioned in lawsuits brought by the former Fox News staffers Andrea Tantaros and Julie Roginsky (who this blogger met during my trip to CNN New York to appear on The Paula Zahn Show hosted by Roland S. Martin), as one of the executives at the company who either did not respond to or covered up their complaints of harassment.
Here’s Julie Roginsky at the 6:09 video mark in this vlog of my 2007 experience on CNN:
Anyway, while Scott has denied claims she kept the practice going, the many internet accounts prove that she did.
Fox News Viewership Skyrocketed Under Roger Alies And His Sexy-Woman-Focused Strategy
The simple truth of why Fox News started and maintained a dressed code around showing women’s legs was that it translated into giant viewership and ratings numbers – that is the mother’s milk of media since it translates to money, and a lot of it. From 2000, or just four years after Roger became CEO, viewership started at 200,000, and CNN was eating its lunch at 400,000 viewers. But it’s programming and style took hold, and in 2001 it was 80 percent of CNN’s viewership, and then in 2002, Fox News overtook CNN for the first time with 680,000 viewers versus 550,000 for CNN. Then, and due to the U.S. Invasion of Iraq, in 2003, Fox News nearly doubled its viewership, with over 1 million, where CNN only grew to 650,000. While Fox News experienced highs and lows, it never lost its average 2 to 1 lead in viewership over CNN, MSNBC, and HLN.
The reason for this is Fox News is not afraid to represent a mainstream, predominantly white, and socially conservative American view. Part of that audience, and a large one, consists of conservative middle-aged white men. That written, black men increased in ranks of the GOP and as evidenced by a six percent increase in black male voters for Donald Trump in 2016. The same was true for Latinos, too. The bottom line is an increasingly diverse conservative America is helping to maintain Fox News viewership supremacy, even today.
The point is, the audience for the kind of sex-appeal-based television news that Roger Ailes pioneered is still with us, and the fact that ESPN would chose to have Ashley Brewer put on an obviously short skirt proves it. It may be that a television company that can not mistreat its female representatives, yet have a sex-oriented approach, can be the new viewership king. In the middle of the Pandemic, where money is tight all around and many sports reporters have been sacked, ESPN can be forgiven for trying to do almost anything to hold on to its viewership.
Stay tuned.
Note from Zennie62Media’s Zennie62 YouTube and Oakland News Now Today Blog SF Bay Area: this video-blog post demonstrates the full and live operation of the latest updated version of an experimental Zennie62Media , Inc. mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media , Inc.’s new and innovative approach to the production of news media. What we call “The Third Wave of Media”. The uploaded video is from a vlogger with the Zennie62 on YouTube Partner Channel, then uploaded to and formatted automatically at the Oakland News Now site and Zennie62-created and owned social media pages. The overall objective is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours. Now, news is reported with a smartphone: no heavy and expensive cameras or even a laptop are necessary. The secondary objective is faster, and very inexpensive media content news production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.