https://www.youtube.com/watch?v=vjZJPea5wNk
Oakland News Now –
Mad Men: Unhappy People Selling Happiness
– video made by the YouTube channel with the logo in the video’s upper left hand corner. OaklandNewsNow.com is the original blog post for this type of video-blog content.
This video is for informational purposes, not commercial.
What is happiness? Advertising is centered around analyzing that very question and exploiting consumers for their personal yearnings. Mad Men’s Don Draper is an icon for his womanizing and insight into human psychology. Don Draper can sell anything to anyone. But why?
In this video, I explain AMC’s hit series Mad Men and how their characters function. A key theme throughout the shot is the characters’ relationship with happiness. Whether it is Peggy, Pete, Joan, Roger, Harry, Megan, Betty, or Don, all of them sell themselves on the idea that happiness is always something or someone in the future. They don’t appreciate the present moment.
Then there is the mystery of Don Draper. Don is the clearest example of an unhappy person who sells the idea of happiness to the masses. This is an analysis of Don Draper’s childhood, work-life and romantic relationships that explains why Don is so good at selling. Don just loves the thrill of the chase. He has always sold every life decision to himself before making it. Don moves forward, but this psychology actually reveals he is really just running away. When Don can not run any further, he has to examine his past. An unhappy person understands the fantasy of future happiness better than anyone, as it is the only thing keeping them going day to day. That is my take at least.
Timestamps:
0:00 Advertising and Happiness
1:34 Is Megan Happy?
4:08 Character Breakdown
5:37 Don Draper Analysis
Music by:
‘Lipstick’ by David Carbonara
‘The Carousel’ by David Carbonara
‘Space Walk’ by Silent Partner
‘Caravan’ by Gordon Jenkins
FAIR USE NOTICE:
Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made “fair use” for the purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
#madmen #dondraper #advertising
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Note from Zennie62Media and OaklandNewsNow.com : this video-blog post demonstrates the full and live operation of the latest updated version of an experimental Zennie62Media , Inc. mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media , Inc.’s new and innovative approach to the production of news media. What we call “The Third Wave of Media”. The uploaded video is from a YouTube channel. When the video is “liked” by Zennie62 YouTube, then it is automatically uploaded to and formatted automatically at the Oakland News Now site and Zennie62-created and owned social media pages. The overall objective here, on top of our is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours – is the use of the existing YouTube social graph on any subject in the World. Now, news is reported with a smartphone and also by promoting current content on YouTube: no heavy and expensive cameras or even a laptop are necessary, or having a camera crew to shoot what is already on YouTube. The secondary objective is faster, and very inexpensive media content news production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.