Why Quibi Didn’t Work: Jeff Katzenberg Doesn’t Get Economics Of Media Today; It’s Not The Pandemic
ONN – Why Quibi Didn’t Work: Jeff Katzenberg Doesn’t Get Economics Of Media Today; It’s Not The Pandemic
Quibi Didn’t Work because it was based on the idea that everyone wants to see Hollywood Stars, regardless. Plus, I never saw Quibi as a tech play because it wasn’t something I could use to make content. But, it also did not rest on a library of classic titles I want to see; Disney+ does. The two media watchwords of today are spread and speed. To find out what I mean, watch the live vlog.
Stay tuned.
Note from Zennie62Media and Oakland News Now: this video-blog post demonstrates the full and live operation of the latest updated version of an experimental Zennie62Media , Inc. mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media , Inc.’s new and innovative approach to the production of news media. What we call “The Third Wave of Media”. The uploaded video is from a vlogger with the Zennie62 on YouTube Partner Channel, then uploaded to and formatted automatically at the Oakland News Now site and Zennie62-created and owned social media pages. The overall objective is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours. Now, news is reported with a smartphone: no heavy and expensive cameras or even a laptop are necessary. The secondary objective is faster, and very inexpensive media content news production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.